In December, the company announced plans for a co-branded credit card with personal finance company Aspiration and introduced two- and four-serving recipes, along with meal kit ordering, available with Amazon Alexa. Panasonic is the latest partner for Blue Apron as it goes up against several meal kit and prepared meals rivals. The companies said they plan to promote the partnership throughout the year. The multi-oven is available on Blue Apron’s website for $529.95, which includes the incentive of $120 off five meal boxes, with one shipping for free.
"Our customers continue to ask us for convenience in the kitchen, without sacrificing great quality and fresh ingredients,” Adler said. In the announcement, the meal kit maker noted that combination cooking “can achieve the textures and flavors a traditional microwave may not be able to achieve.” Users can crisp prosciutto using the air fryer feature and roast vegetables using the convection oven setting, the release noted. Shoppers can alter how many recipes and servings they want weekly.
Last summer, Blue Apron launched its Heat & Eat offerings of single-serving meals that can be ready in five minutes. Blue Apron's latest partnership adds “faster and easier” meals to its lineup, John Adler, Blue Apron’s vice president of culinary, said in the announcement.īlue Apron and other meal delivery companies, like Kroger-owned Home Chef, have expanded their selections of ready-to-eat options.
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